Jerit Tripp

Jerit Tripp is a Partner and Advisor at Gilbert & Cook, where he works closely with clients to understand what matters most to them — their priorities, values and the life they want their wealth to support. He is passionate about building meaningful relationships and helping clients gain clarity and confidence in their financial decisions, so they can move forward with purpose and intention.

Jerit’s approach to wealth management is both strategic and deeply personal. He believes financial planning is most effective when it aligns with how people think, feel and make decisions. By combining technical experience with a behavioral perspective, he helps clients navigate complexity, stay grounded during times of uncertainty and make thoughtful choices that support long-term outcomes.

Since beginning his career in financial services after graduating from Grand View University, Jerit has remained committed to continuous learning and professional development. He has pursued advanced education through the College of Financial Planning, Kaplan University and Cannon Financial Institute, strengthening his ability to serve clients with sophisticated planning needs.

Jerit works with a wide range of clients, including business owners, retirees and families navigating important life transitions. His goal is to simplify complexity, provide clear direction and help clients align their financial lives with what matters most — empowering them to Live a Life of Abundance®.

Jerit lives in West Des Moines and enjoys spending time outdoors with his son, Thatcher. Whether it’s a day on the golf course, relaxing at the pool or simply enjoying time together, he values creating meaningful moments outside of work.

He’s also an enthusiastic fan of pizza and tacos — and firmly believes peanut M&Ms are the perfect snack.

Education

Bachelor’s Degree, Grand View University

Professional Certification

CERTIFIED FINANCIAL PLANNER™ (CFP®)
Chartered Retirement Plans Specialist® (CRPS®)
Certified Wealth Strategist® (CWS®)
Certified Exit Planning Advisor® (CEPA®)
Certified Plan Fiduciary Advisor® (CPFA®)

Industry Affiliations

Member, Financial Planning Association (FPA)
Former Board Member, Financial Planning Association – Local Chapter

Leadership & Community Involvement

Jerit is actively involved in both his profession and the local community. He has served as a board member for the Mid-Iowa Estate and Financial Planners and First Tee of Central Iowa, organizations focused on advancing financial knowledge and supporting youth development.

Giving back — particularly through initiatives that mentor and support the next generation — is an important part of Jerit’s personal and professional values.

Phone: 515.270.6444

5058 Grand Ridge Dr., West Des Moines, IA 50265